What certification is required for starting a hypnosis business?
In the USA, hypnotism is a self-regulated profession. There is no governmental body that oversees the practice of hypnotism. There are no certification or licensing requirements for offering hypnosis services to the public. In simple language, if you have the knowledge and skills, you do not need any certification to start a hypnosis business. However, the laws change quickly and they may vary from state to state. Check with your state's regulations.
Which course should I pick? There are so many.
There is an overwhelming variety of courses available. And every course facilitator says that their course is a "must". New hypnotists get sucked into this course machine easily. I've seen people take course after course after course... yet, many never end up never seeing a client. Taking more courses will not make you a better hypnotist and certainly won't guarantee a successful business.
Just like with any career or business, you should plan and strategize carefully. Otherwise, you may waste lots of time and money for nothing.
Decide first on the business model for your hypnosis practice. Which path would you prefer?
- Entertainment - comedy hypnosis
- Hypnosis audio recording production
- Offering one-on-one services
- Offering corporate services
- Publishing - writing books about hypnosis, self-help, hypnosis scripts... and so on...
- Education - teaching hypnosis to others
Some hypnotists prefer to niche down and some do a few different things.
Find a teacher with experience in the area of your choice. Don't learn hypnosis from a comedy hypnotist if all you want to do is to help people quit smoking.
Anyone can learn hypnosis?
Yes, anyone can learn hypnosis.
What are the prerequisites for taking hypnosis courses?
There are none. No high degree diploma is required. No one will even ask for your high school diploma.
What is the difference between hypnosis and hypnotherapy?
In some states, the word hypnosis and hypnotherapy, hypnotist and hypnotherapist used interchangeably and carry the same meaning. In many other states, the designation hypnotherapist is reserved for licensed professionals like psychologists, psychiatrists, etc. I would strongly advise choosing the hypnotist designation.
What are the letters after the hypnotist name mean?
These are the letter designations and abbreviations. The most common ones: CH and Cht - certified hypnotist or certifies hypnotherapist.
How to choose a proper designation for a new hypnotist?
Commonly used: Certified Hypnotist, Consulting Hypnotist, Professional Hypnotist.
The designation may seem important to the new hypnotists, but they don't mean anything to the clients. The clients only care about getting their issues/pain resolved, they do not care about how you call yourself.
Focus on getting proper education and acquiring experience. Don't waste your time worrying about how to call yourself and if your certificate looks impressive enough.
This is from my own experience:
I have over 50 diplomas, certifications, and awards. I remember covering an entire wall from the ceiling to the floor in my first office. I've displayed the ones I was the proudest of. Not one client ever, not even once, looked at them!
How long does it take to learn hypnosis?
It depends on your goal. How do you plan to use your hypnosis skills?
The foundations of hypnosis and skills to hypnotize yourself and others can be learned in as little as a few hours.
The length of the programs depends on the depth of the studies they offer and may vary from 40 hours to 3 years. Standard basic professional hypnotist certification commonly requires 40 hours. For example, HMI (Hypnosis Motivational Institute in California) requires 720 hours for their diploma in clinical hypnotherapy.
40 hours program is sufficient for starting to help your clients with common issues like smoking, weight management, fears, bad habits, etc.
Advanced professional hypnotist certification commonly requires 60 hours. That would offer more in-depth studdying of more complex hypnosis protocols like regression or parts therapy.
Specialization courses as smoking cessation, past life regression, parts therapy, sports... usually have standard prerequisites - basis hypnosis skills.
If I'll take your course, will I be eligible for getting certified with other hypnosis organizations, boards, guilds, etc?
No. Each organization issues certificates only for its own courses. If you wish to get certified with a specific organization, you will need to take their course.
How do I pick the right strategy to enter the hypnosis industry?
It may be very helpful to consult with experienced hypnotists in the field of your interest. Make sure to get more than one opinion.
What does it take to start offering hypnosis services to the public?
You will need proper hypnosis knowledge and skills and a genuine desire to help people,
You will need to register your business according to your state requirements and set up a tax account.
You will need the means to deliver your services: computer and internet connection for the virtual appointments and space/office for the in-person appointments.
You will need to create a way to be found - website, put your business on Google Map, social media presence, etc.
You will need to actively market your services
Any basic professional hypnosis course should cover all of these points.
Why there is such a huge price range for the hypnosis courses?
That depends on the value the facilitator places on the course and on the investments it requires.
When I run live in-person courses, I have major expenses: rent for the space to fit all the students, insurance that this venue requires, materials - printed manuals, DVDs, etc, food and drinks for the students. I have to incorporate all these expenses into the price of the course.
When I run a live online course, I don't have to pay rent or provide physical materials. So, I can lower the price for the course. Still, if I'm running live, I have to devote enough time to create the course and run it. During that time, I will not be able to see my private clients, I won't be mentoring, I won't be writing, etc. I price my course according to what my time would normally worth.
Pre-recorded courses offered at a much lower price as they only require time for creation and very little time for maintenance.
Do you offer one-on-one training?
Yes. My standard hourly rate is $250
Will I be able to accept insured clients once I'm certified?
No. You are not a licensed medical or mental health care professional. Insurance doesn't cover your services. Hypnosis business is a cash-based business.
I don't have an office. Can I see clients in my home?
I personally know many hypnotists that successfully work from home. I myself in the past occasionally have seeing clients in my home. While working from home may have many perks, I would strongly advise against it.
Here are just a few reasons why you should not invite your clients into your home:
It's not safe.
It blurs out the boundaries between you and your clients.
It's inconvenient for your family.
Your neighbors may complain.
You will have to deal with client's' dirty shoes and bad smells, especially if they smoke. If a smoker sits in your chair or a couch, it's almost impossible to get rid of that smell.
Strangers will be using your bathroom. Do you really want that?
You may be perceived as less professional or/and less successfull.
Your appointments may last a lot longer than you plan. It is much harder to end an appointment on time at home than it is in a formal setting in the office. Some clients are just very needy and clingy, you will have a hard time getting them out of your house.
Some people just don't understand boundaries and are disrespectful to other people's time and privacy. I've heard so many stories about the clients that just pop up without a scheduled appointment and even in the middle of the night.
If you don't have an office, offer virtual hypnosis via Zoom, Skype, or other video conferencing platforms.
I want to see clients online but I am worried that it may not be as effective.
Virtual hypnosis is just as effective as in person. It is a voice-based modality. As long as your client can hear and understand you well, hypnosis will work. As Jim Kellner, a professional hypnotist and comedian, said in one of our interviews, "The hardest part of working online is convincing clients that it works."
In my latest courses, I emphasize the skills needed for conducting virtual appointments successfully.
As the world changes, we have to adapt and learn to work with the resources that are available to us. Hypnotists that are used to working full time in person in the office, have a difficult time switching to virtual hypnosis. Old habits die hard even for hypnotists.
It is best, to learn to work with clients both, online and in-person, from the very beginning. Practicing both, you will not experience any difficulties transitioning from online to the office and back. This way, you will adapt your business easily to the global and your personal life changes.
What is the earning potential for a starting hypnotist?
Just like with any business, it all depends on your skill level, local market if you are offering local services, how many streams of income you'll create with your hypnosis practice, the amount of effort you put into the marketing...
It's important to understand that getting your training and certification is the easiest part. What you'll do afterward that what really matters. I personally know people that got great training and have not seen a single client. I know many hypnotists that even after many years were not able to pass part-time earnings. I also know hypnotists that have created 6-figure income for themselves.
If you are just starting out:
Don't quit your day job just yet.
Take your business seriously.
Devote enough time to building your hypnosis practice.
Create content to promote your services - videos, audios, articles... People don't know who you are, your content is the best way to show it.
Market like your life depends on it.
If you dream of having your own business because you think you'll have to work less than with a regular job, then it's not for you. Growing any business takes a lot of work. It's not for everyone. If it was easy, everyone would have a business, but that's not the case.
It may take a full year to build your full-time practice. But there's no limit to how much you can grow your income over time, especially when you'll start adding passive income streams as with writing books about hypnosis or selling hypnosis and meditation audio programs.
Hourly fees for hypnosis services in the USA: $45 - $275
I am located in Maryland, and I charge $250 for 1-hour or $400 for 2-hour sessions.
Smoking cessation is usually done in 1 - 4 sessions with prices ranging from $150 to $950.
I do mine in a single session and charge $400.
Private and group hypnosis and coaching packages vary widely both, in length and price.
My programs range from $99 to $3,500. I also have a few clients that I don't lock into programs, they come back on their own schedule, 1 - 4 times per month, which generates very subnational monthly income for years now.
As you can see, it is very possible to earn a full-time income by doing hypnosis. It gets even better once you'll add books and digital products to create passive income.
International Hypnosis School
Phone: (+1) 888 913 6886